Last updated 1 year ago
Web Presence Optimization is all about being in more places with more content to get in front of more people. Consumers used to spend a lot of time on a few media choices. Now they spend a little time on a lot of media choices. The trick is to get in front of as many of the “right” people as you can.
Here is a unique approach:
Get yourself an Internet based radio show, interview a bunch of influential people, and have them send the link on to their influential friends.
Sounds like a long shot doesn’t it? Ironically it is becoming a bit of a trend. I was recently interviewed twice by two unrelated interview programs here in Orange County California.
The most recent was just a couple of weeks ago by Will Crist of “Pilgrim on the 405”, a live drive-time radio show catering to commuters on the 405 freeway traveling through Orange County. You can listen to Will’s interview; Pilgrim Talks: Chuck Bankoff and Mark Friedman to get an idea of the format.
The first was just a few days earlier by veteran journalist Tony DeMaio of Big Media USA on the realities and myths of Search Engine Optimization. In fact, I’m working with Tony to take the concept on a test ride myself with my own radio show.
Does the concept work? Well, after I was interviewed I posted this article on blogs, Facebook and Twitter and you’re reading it.
Last updated 1 year ago
Seriously, everyone made out….
Our client, ABC Glass & Mirror made out because they have literally hundreds of first place rankings on Google and the other major search engines. We even trained them on how to blog and do their own social media promotions.
We made out because our Digital Marketing Success Story was printed in the May issue of Glass Magazine. The notoriety is great for our egos, but the tangible rewards are that we became minor celebrities in the glass industry. That may not sound so interesting (actually it’s not) until you understand that we’ve become the digital marketing firm of choice for several other glass and mirror installation companies around the country.
These other glass companies make out because they are able to leverage our experience with ABC Glass & Mirror for their own success.
It’s not all Glass and Mirrors
The strategies are the same whether it is for glass companies, painters, dermatologists or lawyers. Read the article Moving up the Google rankings in Glass Magazine just to get an idea of the strategies we employed, and how you might be able to apply them for your company.
-Chuck Bankoff
Last updated 2 years ago
Sheer genius! In a recent publicity stunt the CDC (Center for Disease Control) garnered national attention by Tweeting about its zombie readiness protocol. This Social Media madness was designed to focus attention on disaster preparedness. In this case the disaster was an onslaught of the un-dead.
Disaster preparedness kits are something that we all know we should have, but few of us do. Not exactly sexy or interesting to most of us. Zombies on the other hand… well, I personally find them interesting (excluding my staff on a Monday morning).
The angle was to instruct you on what you need to do before a zombie invasion and before you can locate a zombie-free refugee camp. And by the way… these instructions are also good for natural disasters as well.
The irony of great marketing? Well it worked so well that all the additional traffic crashed their servers. I guess they weren’t that prepared after all.
-Chuck Bankoff
Last updated 2 years ago
The best part is you only pay for the actual lead…nothing else.
At its best, the internet simulates the human experience… a tough job with one-way conversations typically being the only recourse.
So how then can you fully engage your visitors in “Real Time”? Actually, with a new program we are offering, you don’t have to…we will do it for you. It’s called Total Live Chat.
Here’s how it works:
- A visitor goes to your website
- A live Chat widget bounces into place right in front of them
- If they are truly interested, they just click on it and one of our Chat Agents engages them in a conversation.
Our Chat Agent’s goal is to collect their contact information, and find out what they need and then send the lead directly to you. Not only is your site monitored in actual time, you get detailed reports and an email summary of each conversation so you can act on your leads as they come in.
What are the benefits of Live Chat?
- Internal analysis indicates an increase in leads from online advertising by 30%
- Immediately connect with your most engaged visitors
- Higher conversion rate of your precious traffic
- Reduces website abandonment
Here is a quick video that explains it all in about one-minute…
Contact us at info@WSIeWorks.com to find out how you can convert your most motivated visitors into customers!
Last updated 2 years ago
It’s simple; just get yourself an Internet based radio show, interview a bunch of influential people, and have them send the link on to their influential friends.
Actually it is that simple. Check this out: Chuck Bankoff on SEO
